Active Research
Where insight becomes action — and research becomes transformation.
Caregiving & the Sandwich Generation
What happens when the profession’s most experienced leaders are stretched between peak career demands and growing caregiving responsibilities? The 2026 Accounting MOVE Project survey explores how caregiving is reshaping retention, advancement, and succession in public accounting — and what firms must rethink to protect their future.
Staffing Strategies Research
What staffing strategies are actually working in accounting today? Ongoing research from the Center for Accounting Transformation and CPA Trendlines reveals data-driven approaches helping firms navigate the talent crisis. Explore the insights.
Advisory Services Research
What is advisory work really worth? New industry research reveals data that helps firms understand, communicate, and strengthen advisory value. Explore the insights and see what the data shows.
CPA Pipeline Research
The future of the CPA pipeline cannot be shaped by assumption — it must be informed by evidence. Through the national CPA Pipeline Research*, we are elevating the voices of students and early-career professionals to uncover what truly influences credential pursuit and translate those insights into strategies that secure the profession’s long-term vitality.
*In collaboration with Illinois CPA Society
We are still accepting support for these projects, and there are many ways that you can do so, including:
- Participate in any of our active surveys and focus groups to gather and interpret data.
- Attend courses and participate in the polls or course surveys to help validate findings or be part of the wisdom of the crowd.
- If you have the ability to reach an audience, become a Research Ally and help to promote our research to others. You can also become an Education Ally and help promote Center courses to others.
- Apply to be part of the Working Groups to craft research studies or analyze results to identify recommendations.
- Help fund research that is meaningful to you and amplify your brand awareness via either sponsorship or contribution to the Center’s research fund.
If you aren’t sure what is the best path for you, or if you have an idea for a different way that you can contribute to our research efforts, please contact us at insights@improvetheworld.net.
Sponsorship & Marketing Opportunities
Align your brand with the research, insights, and conversations shaping the future of the profession—connecting you to the ideas, innovators, and momentum driving what’s next.
